WorkMyWay

Senior Manager I, Marketing & Campaign Strategy

The Senior Manager I, Marketing & Campaign Strategy is responsible for developing and executing strategies that align with business objectives for campaigns and go-to-market initiatives. This role requires a strategic thinker with a deep understanding of market dynamics and company culture. The ideal candidate is a collaborative leader who embraces innovation and ensures best-practice marketing principles are embedded in campaign design. This position will play a critical role in shaping strategy and managing both digital and non-digital campaigns to drive sales pipeline, support retention, and increase revenue.

• Translate business goals into actionable marketing strategies, integrated campaign plans, and audience-specific content strategies that deliver engagement, leads, pipeline, and revenue.
• Develop and execute integrated marketing campaigns using a mix of tactics, including multi-channel digital programs, content marketing, web updates, account-based marketing, social media, events, advertising, and direct mail.
• Ensure consistent, benefit-focused messaging across all marketing deliverables to address customer needs and opportunities.
• Utilize marketing automation tools to set up and optimize multi-step campaigns; experience with CRM systems is essential.
• Collaborate with cross-functional teams to align new programs with marketing strategy, sales objectives, partnerships, and value propositions.
• Manage timely campaign delivery and execution, monitoring performance and implementing course corrections as needed.
• Provide regular updates to stakeholders to maintain alignment and transparency.
• Maintain a strong understanding of the buyer journey to inform campaign design and execution.

Education & Experience:

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent combination of education and experience).
• 5+ years of experience in campaign management or a deep understanding of the production printing industry.
• Proven success in creating and executing impactful marketing strategies that drive demand.
• Experience developing, executing, and optimizing integrated campaigns across digital, social media, search, email, advertising, events, and content creation.

• Exceptional B2B writing and presentation skills (including PowerPoint).
• Strong understanding of the marketing funnel, metrics, and analytics for campaign optimization.
• Proficiency with CRM and marketing automation platforms.
• Excellent communication, collaboration, and cross-functional influencing skills.
• Knowledge of messaging methodologies and ability to stay current with marketing and technology trends.
• Critical thinking, project management, and time management skills.

• Minimal physical effort required; occasional lifting of objects under 10 lbs.
• Primarily office-based with standard lighting, ventilation, and noise levels.
• Remote work options may be available for qualified candidates.
• Work assignments are highly diversified; frequent deadlines may require adaptability and resilience.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job.